SaaS marketing funnel, The primary goal of every business is to boost sales. And sales are directly linked with effective marketing. Professionals work for months to come up with a marketing strategy that can help them come towards making more and more sales. The importance of marketing and sales is even greater for B2B SaaS businesses. Why? Their model of business is different.
Today, many SaaS businesses operate on a subscription business model. Their customers subscribe to keep using their SaaS business solutions and the business or company keep getting the recurring revenue.
That’s the very reason the SaaS marketing funnel and sales funnel are somewhat different than usual businesses.
What Is a B2B SaaS Marketing Funnel?
A SaaS marketing funnel is a model that outlines the steps potential customers go through before subscribing to a Software-as-a-Service (SaaS) product. It helps SaaS marketing companies attract, convert, and retain customers by structuring their marketing efforts at each stage of the customer journey.
How to Devise a SaaS Marketing Funnel for Your Business?
Every business has different business needs. When these needs are rightly fulfilled, then more deals are locked and sales increase. If you want to increase your sales for the SaaS business, then first, you need to work on the B2B SaaS marketing funnel. How? Here it is:
Product Awareness
The first thing first, you will start with awareness campaigns for your product. Rather than jumping the gun, it is important to work on initial things first. Tell people about your product. That is going to be the first stage of your marketing funnel. Use social media for that. You can go for ad campaigns and set the settings of these ad campaigns in the awareness perspective. Paid ads on social media are highly effective for the SaaS marketing funnel.
However, other than that, you can write blogs, and eBooks, and conduct webinars to let people know about what you want to sell. Also, for certain businesses and corporations, influencer marketing can be a good option. The choice of tactics and methods of increasing awareness of your product will also depend on the budget that you have to increase its awareness.
Public Interest
The next thing is to target the public interest. You need to direct your marketing efforts after awareness towards the public interest. Here, you need to plan a marketing strategy that will help you get the attention of your targeted audience. Many customers will not be convinced enough to purchase right after the awareness of the product. For instance, to take interest of this audience in your product what your marketers can do is to start email marketing campaigns. Deliver personalised content and offers to these customers.
Now is the time to run targeted ads as well. When you set the targeted audience not only does your content show up to the people who can be your potential customers but also you save a lot of money that you would need to show up the ad to the audience in general. Since it is beginning, you can get more customers by offering free trials and offers. Market whatever you offer for free. Take it to the audience in a way that will be irresistible for them. Finally, lead magnets such as eBooks or exclusive content serve as valuable incentives for potential customers to provide their contact information, further solidifying their interest in your solution.
Consideration & Conversion
Now comes the stage where you let customers consider and make decisions. Here, you can utilize the most advanced and up-to-the-mark AI tools. Analyze the intent of potential customers and scrutinize why they purchase or why not. The data of both groups will help you. At this time, your goal will be to increase the rate of customers. The tactics that you can offer to finally convert the customer is to offer time-limited offers and discounts and free trials to paid versions.
Side by side, you will have to run retargeting campaigns. Why? The potential customer who unfortunately did not convert came in the first place for some reason. Know that reason with your AI tools and retarget them.
Customer Retention
This is the most important stage for SaaS businesses. This is the point where SaaS marketing funnels differ from any other marketing or sales funnel. You can either make retention strategy part of your marketing strategy or devise it separately. In the SaaS business world, retention is important because getting new customers demands more money, time and resources. So, it is always better to retain the existing customers.
Conclusion
While you are working on a SaaS marketing funnel, it is important to understand each and every stage from awareness to advocacy. You will need to strategically use and implement tactics like content marketing, personalized emails marketing, targeted ads, free trials, and customer engagement initiatives. With all these tactics and effective strategies, you can attract, convert, and retain customers. A well-crafted SaaS marketing funnel will not only help you drive growth but also it will become your powerful tool for building a sustainable and thriving business.
