For many businesses, sales growth often comes from digital marketing. Starting a new business is an exciting prospect. It conjures plans and dreams that could extend far and wide. It all comes to a shuddering halt without one crucial element though. That is sales. No business can survive without sales and every great business has figured out how to build sales into its core. So how Google Ads Campaign help to boost your business sales.
The importance of sales
Sales are crucial for all businesses since they are the blood and the lifeline of every business. From selling products, to services, to software, sales are of critical importance. If there are no sales, there is no operational income to pay the bills, nothing to be earned that can be put back into the business, and there is no possibility to progress in growing the business. Everything revolves around sales.
Every entrepreneur should be aware that while the quality of the product or service is vital, selling is what matters the most. Most of the new business owners have an enthusiasm for what they sell. But the reality is that every new business must concentrate on their sales from the beginning. Sales are what take you ahead. Thankfully, tools such as PPC can easily be the building block needed to establish that vital revenue channel. Once done very well, PPC has what it takes to move a business from barely getting by to making good profits.
How Google Ads can be a silver bullet
There are many forms of Google Ads (otherwise known as PPC campaigns) that are effective. It puts your business in front of the actual people looking for solutions to their problems. It is also one of the few marketing channels that allows you to reach your intended audience with such a high level of accuracy when executed correctly.
One reason why PPC can be that effective is the targeting of keywords which are closely related to what users are actually searching for. In the case of traditional advertising, you’re throwing out a line and waiting for someone to take the bait, while with PPC, you’re in control of the actual search. Those users are most likely already looking for what you are offering which boosts the chances of a click leading to a sale.
Yet here, just like in any tool, it is about how you apply it that determines success in PPC. It is absolutely impossible to just fund a Google Ads campaign and have sales pouring in. It is not as simple as that, it requires proper planning and execution. First, let us examine what needs to be done in order to achieve success in PPC and actually induce sales for your organization.
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Key Elements That Will Make Your Google Ads Campaign Great
A site with high converting landing pages should ideally be constructed before the campaign begins
Before you even think about launching PPC, you must ensure that your website is in shape. The average person does not just go to a business’s homepage and hope for the best with the rest of the site. Rather, the visitor’s landing page must be tailored specifically to increasing the number of purchasers.
Such pages need to be designed and constructed in a logical way. What you must offer and the reasons for choosing you should be immediately grasped by your visitor. It is important to focus the content on” the problem” that the user has; and the primary action, which is the purchase, subscription or a phone call, should be visible and attractive.
A Relatively Cut-throat Product and Service Penetration
It doesn’t matter how perfect your PPC campaign might be; lacking a competitive service or product will lead to unsatisfactory outcomes. Prior to initiating any Google Ads campaigns, it is best to evaluate whether your offering is competitive. This does not imply that one has to have the best pricing, however, in most cases, pricing might be affecting the competitiveness. The customers should be getting something in return which would justify the price charged. Whether it’s an enhanced level of quality, increased functionalities or superior services, the customers should be made to believe that they have a reason to choose you.
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Efficient use of PPC Campaigning Strategies, Mainly Keyword Targeting
The main problem of PPC is a competition for keywords, you pay for those keywords and that tells you when and to who your ads will be shown. It is critical to target keywords, which are relevant to your business and which the audience you are targeting is likely to search for. For instance, I understand you are a plumber and you are bidding for general technician terms, this will not yield you returns since it’s too broad. However, having the keywords “emergency plumber in London” could be a better approach since it would target interested users. Such keywords describe a need rather than a want and therefore the person looking for them is more likely to make a purchase.
With effective keyword research, the target market, their problems, and their relevant searches can be identified. You can use tools like Google’s Keyword Planner to help you uncover these terms, but your own understanding of your business will be just as important.
Precise Tracking and Reporting
There’s a phrase that is generally quoted, ’What gets measured gets managed’. If you have PPC goals, then tracking your activities and reporting on them is critical to ensuring your PPC goals are achieved. Google Ads campaigns itself offers great options to track your ads and analyze what has been done.
Some of the important metrics you will want to track are click-through rates, conversion rates, cost per acquisition, and the return on ad spend. The data will enable you to determine what’s working and what’s not. From there, you can change your campaign strategies, profiler your bids, and take actions for better performance.
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Strong Sales Copy
Your Pay Per Click ad is one of the first few touch points a potential customer may have with your brand. It has to be interesting enough to grab their attention or meet their needs and convincing enough to prompt them to click through. Remember targeted ad copy should be able to connect with the audience’s needs. It makes the audience understand the value of the product or service on offer. In your advertisements, do not hesitate to include a compelling call to action that commands the audience to do what you need them to do next.
A Reputable Agency
The Google ads system is notoriously complicated with a wide range of settings. Keyword match types for one thing can be the difference between a well performing campaign and a poor one. Unless you have experience with this kind of advertising system it’s a good idea to hire a professional Google Ads campaign agency such as Big Surf Digital to ensure that your ads budget is spent effectively.
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Conclusion
Building a business on the back of a PPC campaign is possible. But like any worthwhile endeavour, it requires careful planning, consistent optimisation, and a clear understanding of your audience. From creating high converting landing pages to refining your keyword strategy, every element needs to work together. When done right, Google Ads campaign can be the fuel that drives your business forward.
